Digital Marketing On Point

“About 77% of companies now run A/B testing on their websites.” ( Mailmodo ) You might have noticed that while some ads grab attention, others are ignored. Or that some emails get clicks while others get almost instantly deleted. This likely happens because the marketers in each instance have subjected these elements or content to a test to discover what gets the desired action (clicks, engagement etc) from a particular group of people. This is what A/B testing is all about. By the end of this post, you’ll understand: What A/B testing is Why it matters How to run a simple test How to interpret results How to practice it yourself   What Is A/B Testing? A/B testing or split testing, is an experiment where you compare two versions –Version A and Version B - of the same thing. You show Version A to one group of people and Version B to another group and check to see how each group responds. The idea here is to change only one element—such as a button, he...

  Imagine standing on a busy street holding a sign that says: “Click Here.” People are likely going to glance at it and walk past perhaps wondering why they should click your sign. Now imagine the sign instead says: “Free Ice Cream — Get Yours Today.” Now, anybody who would like a free ice cream would stop and approach your sign because you have made them an offer and told them what action they are to take in response to that offer. This is the power of a strong call to action (CTA). A call to action is the point where you turn audience interest into action. It is how you guide people clearly toward the next step after presenting them with content. In this article, you’ll learn: What a CTA really does Why it affects conversions How to write stronger CTAs Common mistakes to avoid How to practice improving them   What Is a Call to Action? A call to action is a short instruction that tells your audience what to do next after you have made the...

“For every $1 spent, email marketing returns $36 on average.” ( OptinMonster ) Email marketing remains one of the most powerful and rewarding tools in digital marketing. Unlike social media posts emails don’t disappear in crowded feeds, instead they land directly in someone’s inbox. But your strategy should not be to send random emails simply because they would be received. Your email marketing strategy should instead focus on building relationships with your readers by delivering consistent value to them. This makes your email marketing effective in gently guiding your readers towards conversion. In this article, you’ll learn: Why email marketing works The key components of a strong strategy How to structure your campaigns Common mistakes to avoid How to practice building your own strategy   Why Email Marketing Still Works There are a number of reasons why email marketing has held out over the years. It remains powerful because it is: Direct ...

According to  Martech Zone  ,  Instagram organic reach dropped to about 4% in 2024—that means fewer than 1 in 25 followers see most brand posts without paid help. Social media is one of the most powerful tools in digital marketing. But when you’re just starting out, you face a big question: should you focus on organic social media (the free posts you share with your followers) or paid social media (ads you pay for)? Both have their strengths. Organic social builds trust and community over time. Paid social gives you quick results and wider reach. Choosing where to start depends on your goals, your budget, and your audience. In this post, we’ll break down the differences, explore the pros and cons, and help you decide where to focus first. What Is Organic Social Media? Organic social media refers to the free content you post on platforms like Facebook, Instagram, LinkedIn, or TikTok. This includes: ·          Status updates. · ...