Digital Marketing On Point

  You do not need a huge advertising budget to build a loyal social media community.   We already hinted at this when we compared organic social media and paid social media. If you have decided to follow the organic social media strategy route which relies heavily on community building instead of paid ads, then this article builds on what comes next after that decision. It breaks down the practical steps you will take towards cultivating an engaged social audience organically.   Step 1: Define Your Community Purpose Before ever you post any content, make sure you are clear on why your community exists in the first place. You should determine: the value you provide to your members the   common interests or goals that bring your members together and; how your members are going to benefit from engaging with your brand For example: A sustainable living brand may create a community to share eco-friendly tips, DIY projects, and sustainable ...

73% of marketers report that lead magnets are their most effective lead generation tactic.    (Digital Roots Media) What Is a Lead Magnet? Getting someone to visit your website is only half the battle. The bigger challenge is convincing them to come back. That's where a lead magnet comes in. A lead magnet is simply a free resource that you give to people in exchange for their contact information, which is usually an email address. This resource can take different formats such as a helpful guide, a ready-to-use template, a free consultation, a checklist, or even a product trial.  Of course before asking visitors to join your mailing list you need to give them something they genuinely want. The goal is to give something people need so they can give you their email  in appreciation. This simple exchange benefits both sides. Your audience gets immediate value, and your business gains the opportunity to build a relationship with someone who has already shown int...

“About 77% of companies now run A/B testing on their websites.” ( Mailmodo ) You might have noticed that while some ads grab attention, others are ignored. Or that some emails get clicks while others get almost instantly deleted. This likely happens because the marketers in each instance have subjected these elements or content to a test to discover what gets the desired action (clicks, engagement etc) from a particular group of people. This is what A/B testing is all about. By the end of this post, you’ll understand: What A/B testing is Why it matters How to run a simple test How to interpret results How to practice it yourself   What Is A/B Testing? A/B testing or split testing, is an experiment where you compare two versions –Version A and Version B - of the same thing. You show Version A to one group of people and Version B to another group and check to see how each group responds. The idea here is to change only one element—such as a button, he...

  Imagine standing on a busy street holding a sign that says: “Click Here.” People are likely going to glance at it and walk past perhaps wondering why they should click your sign. Now imagine the sign instead says: “Free Ice Cream — Get Yours Today.” Now, anybody who would like a free ice cream would stop and approach your sign because you have made them an offer and told them what action they are to take in response to that offer. This is the power of a strong call to action (CTA). A call to action is the point where you turn audience interest into action. It is how you guide people clearly toward the next step after presenting them with content . In this article, you’ll learn: What a CTA really does Why it affects conversions How to write stronger CTAs Common mistakes to avoid How to practice improving them   What Is a Call to Action? A call to action is a short instruction that tells your audience what to do next after you have made t...

“For every $1 spent, email marketing returns $36 on average.” ( OptinMonster ) Email marketing remains one of the most powerful and rewarding tools in digital marketing. Unlike social media posts emails don’t disappear in crowded feeds, instead they land directly in someone’s inbox. But your strategy should not be to send random emails simply because they would be received. Your email marketing strategy should instead focus on building relationships with your readers by delivering consistent value to them. This makes your email marketing effective in gently guiding your readers towards conversion. In this article, you’ll learn: Why email marketing works The key components of a strong strategy How to structure your campaigns Common mistakes to avoid How to practice building your own strategy   Why Email Marketing Still Works There are a number of reasons why email marketing has held out over the years. It remains powerful because it is: Direct – You r...