Digital Marketing On Point

“For every $1 spent, email marketing returns $36 on average.” ( OptinMonster ) Email marketing remains one of the most powerful and rewarding tools in digital marketing. Unlike social media posts emails don’t disappear in crowded feeds, instead they land directly in someone’s inbox. But your strategy should not be to send random emails simply because they would be received. Your email marketing strategy should instead focus on building relationships with your readers by delivering consistent value to them. This makes your email marketing effective in gently guiding your readers towards conversion. In this article, you’ll learn: Why email marketing works The key components of a strong strategy How to structure your campaigns Common mistakes to avoid How to practice building your own strategy   Why Email Marketing Still Works There are a number of reasons why email marketing has held out over the years. It remains powerful because it is: Direct – You r...

It is not enough to write beautifully designed emails enhanced with strong offers. If your emails aren’t opened, all that effort is wasted. According to MailerLite , the average email open rate across industries in 2025 is just 42.35% . this means people are likely than not to ignore your emails. Why is that? The key to getting your emails read isn’t flashy design—it’s smart copy. Well-crafted subject line and preview texts are your tickets into someone’s inbox. This guide breaks down five practical tips to increase your email open rates.   Step 1: Hook Readers with Specificity and Curiosity If your subject lines are generic, they will be ignored. To get someone to open, your subject line should be precise, intriguing, or hint at a solution. How to craft clickable subject lines: Use numbers, time frames, or outcomes Example: “Lose 5kg in 30 days—no diet crash” Ask a relevant question Example: “Want more sales without ads?” Include a hint of surprise or a ...