5 ChatGPT Prompts to Write Better PPC Ad Copy

chatGPT logo on a green background
If your PPC (pay-per-click) ads feel stale, weak, or just “meh,” you’re not alone. Many advertisers struggle to write compelling copy that actually converts. But you don’t need to reinvent the wheel. You can use ChatGPT (or any capable generative AI tool) to help write better PPC ad copy faster—if you prompt it well.

Below are 5 prompts you can use right now to get strong, more persuasive PPC ad copy. Each comes with explanation and example. Use these prompts to spark ideas, iterate faster, and refine your voice.

Why use ChatGPT for PPC copy?

Before the prompts, a quick reminder: AI is a tool, not a replacement. The best PPC results combine human strategy + AI speed.

  • In 2025, 75% of PPC professionals say they use AI at least sometimes to write ads. (Backlinko)
  • But be cautious because as WordStream reports, in one test, 20% of AI answers about PPC were incorrect. 

That means you still have to check, edit, and optimize. Use ChatGPT to generate ideas, variations, and first drafts—but apply your own judgement.

Prompt 1: “Write 3 short versions of a Google Search ad for [product/service], highlighting [benefit]. Include a call to action.”

Why it works: This gives you multiple options from which you can pick, tweak, or test. You control the benefit and CTA.
Example prompt:

Write 3 short versions of a Google Search ad for “online bookkeeping service for freelancers,” highlighting “save time & reduce errors.” Include a call to action.

What you might get:

  1. “Online Bookkeeping for Freelancers – Save Time & Cut Errors. Try It Free Today.”
  2. “Stop Spreadsheet Stress. Automate Your Books & Focus on Clients. Sign Up Now.”
  3. “Freelancer Bookkeeping Made Simple – Accuracy + Time Back. Get Started.”

You can test these versions to see which language pulls more clicks.

Prompt 2: “Generate 2–3 variations adapting the same message for Facebook/Instagram PPC (longer, emotional). Keep mention of [feature] and CTA.”

Why it works: Social ads often allow more words and more emotional tone. This prompt helps you adapt your core message.
Example prompt:

Generate 3 variations of ad copy for Facebook that expand on “save time & reduce errors” for the bookkeeping service. Include a CTA.

You might get:

  • “Tired of spending hours on accounting? Let our system take over your books so you get your weekend back. Start free trial.”
  • “You became a freelancer to work your passion—not your books. Let us handle the numbers. See how today.”

These versions help you test what tone or expression resonates socially.

Prompt 3: “Produce 5 headline + description pairs that emphasize urgency, with keywords [X, Y].”

Why: Urgency (limited time, limited seats) often increases CTR. Use this prompt when you have an offer or promotion.
Example prompt:

Produce 5 headline + description pairs emphasizing urgency for “50% off bookkeeping for 1st month.” Use keywords “bookkeeping,” “freelancer.”

Example output:

  • Headline: “50% Off Bookkeeping—This Month Only”
    Description: “Freelancers, claim your discount and get error-free reporting. Offer ends soon. Try now.”
  • Headline: “First Month Half Price – Bookkeeping”
    Description: “Simplified bookkeeping for freelancers with 50% off. Limited spots. Sign up today.”

You can mix and match these headline/description pairs in your campaigns.

Prompt 4: “Write ad copy targeting pain point [X] and contrasting with promise [Y]. Use a “before → after” approach.”

Why: People respond to contrast—their current pain vs the promised result.
Example prompt:

Write copy targeting “late nights reconciling books” (pain) and promising “automated bookkeeping that frees evenings.” Use before → after style.

Sample:

“Late nights reconciling receipts? → Done automatically. Let your books balance themselves so you finish work earlier. Try free trial.”

You can tweak this style across platforms.

Prompt 5: “Suggest 3 variations of ad copy that include social proof or testimonial line, plus a call to action.”

Why: Social proof boosts credibility. This prompt helps you weave in trust elements.
Example prompt:

Suggest 3 ad copy variations for bookkeeping service that mention “Trusted by 1,200 freelancers” or “Rated 4.8/5,” with CTA.

Possible results:

  • “Trusted by 1,200+ freelancers to handle their books. Automate + simplify today. Get started.”
  • “Rated 4.8/5 for accuracy and ease. Join freelancers who trust us. Try now.”
  • “1,200 freelancers save time. Will you be next? Start your free test.”

You can also personalize social proof (client names, numbers) after you generate.

Tips to get better output from ChatGPT

  • Give context: your product, audience, tone (friendly, formal, urgent).
  • Include your differentiators: price, guarantee, support, speed.
  • Ask for length limits (e.g. “no more than 30 characters” for headlines).
  • Iterate with feedback: ask “refine to be more emotional,” “shorten,” or “add a question in headline.”

Use these prompts in combination. For example: generate search ad versions (prompt 1), adapt for social (prompt 2), add urgency (prompt 3), contrast pain/benefit (prompt 4), and test with social proof (prompt 5).

How to test, refine, and use the copy

  1. Upload multiple versions into your ad platform and A/B test.
  2. Track click-through rate (CTR), conversion rate, and cost per acquisition.
  3. See which styles perform best (emotional, urgent, social proof).
  4. Use winner elements to guide future prompts.
  5. Always review AI output—fix grammar, brand voice, compliance, and make the message sharper.

AI is reshaping the future of SEM and SEO. So, with many PPC pros using AI, performance separation comes down to smart prompting and human refinement—not raw AI.