If your PPC ads aren’t pulling clicks and conversions, you’re losing money every day. In 2024, Google Ads averaged a click-through rate (CTR) of just 6.42% and conversion rates below 7% (Search Engine Land). Your ad copy is the key to breaking that trend.
ChatGPT can help you
write PPC copy that stands out and drives action. But generic prompts won’t cut
it. You need specific, strategic prompts that produce sharp headlines, clear
CTAs, and persuasive descriptions. Below are five ChatGPT prompts designed to transform your PPC ad copy and
boost performance now.
1. Write Headlines That Grab Attention
and Show Value
Your headline is the
first thing people see—it determines if they click or scroll past. Headlines
that promise a clear benefit and create urgency work best.
Prompt:
“Write 5 PPC ad headlines for [product/service] focusing on [main benefit]
and including a sense of urgency.”
Example:
If you offer a project management tool:
“Write 5 PPC ad headlines for a project management tool focusing on saving
time and offering a limited free trial.”
Why this matters:
According to WordStream, headlines with urgency boost CTR by up to 20%. People
respond to benefits they can get immediately or soon. If your headline says
“Save Time” and “Try Free Today,” it gets attention.
How to tweak it:
Try different benefits based on customer pain points. For example, “Boost Team
Productivity” or “Cut Project Delays” each hits a different nerve.
2. Craft Clear Calls to Action That
Push People to Act
No matter how good your
headline, your CTA seals the deal. It tells people exactly what to do next—and
why.
Prompt:
“Generate 5 PPC ad CTAs for [product/service] that encourage [desired
action] and highlight [customer benefit].”
Example:
For an email marketing course:
“Generate 5 PPC ad CTAs for an email marketing course that encourage signing
up and promise increased open rates.”
Why this matters:
HubSpot data shows personalized CTAs convert 202% better. People need clarity:
“Sign Up Now” or “Get Your Free Guide” paired with “Increase Open Rates”
motivates action.
Tips:
Use action verbs and focus on the benefit tied to the action. Avoid generic
CTAs like “Click Here.” Instead, say “Boost Your Sales Today” or “Start Growing
Your List Now.”
3. Highlight Your Unique Selling
Points in Descriptions
Your description is
where you show why your offer beats the competition. You can’t leave this
vague.
Prompt:
“Write 3 PPC ad descriptions for [product/service] that highlight unique
features and explain why it’s better than competitors.”
Example:
For a meal delivery service:
“Write 3 PPC ad descriptions for a meal delivery service emphasizing fresh
ingredients and 30-minute delivery.”
Why this matters:
Statista reports 65% of consumers will pay more for brands that clearly explain
why they’re better. Your USP must come across quickly and convincingly.
Examples:
·
“Fresh,
chef-prepared meals delivered in under 30 minutes.”
·
“No
subscriptions, order when you want—freshness guaranteed.”
·
“Locally
sourced ingredients for healthier meals every day.”
4. Generate Multiple Variations for
A/B Testing
You can’t improve what
you don’t test. Run different ad versions to see what hits home.
Prompt:
“Create 5 PPC ad copy variations for [product/service] targeting [audience],
emphasizing different benefits and tones.”
Example:
For a productivity app aimed at freelancers:
“Create 5 PPC ad copy variations for a productivity app targeting
freelancers, focusing on time savings, ease of use, and affordability.”
Why this matters:
Google data shows A/B testing can increase conversions by 30%. Trying different
angles—like urgency vs. emotional appeal—helps identify what drives your
audience.
Tips:
·
Test
different benefits: “Save Time” vs. “Work Smarter.”
·
Try formal
vs. casual tone.
·
Use data
and testimonials in some ads.
5. Address Objections Before They Stop
Buyers
Potential customers
have doubts. Your ads should tackle those before they cost you clicks.
Prompt:
“Write 3 PPC ad descriptions for [product/service] that address common
objections like [objection 1], [objection 2], and [objection 3].”
Example:
For a SaaS tool:
“Write 3 PPC ad descriptions for a SaaS tool addressing price concerns, ease
of use, and customer support.”
Why this matters:
Nielsen found 59% of buyers won’t consider a product if their concerns aren’t
addressed early. Answering objections upfront builds trust and clears the
buying path.
Examples:
·
“Affordable
pricing with no hidden fees.”
·
“User-friendly
dashboard, no technical skills required.”
·
“24/7 live
support to help whenever you need it.”
Bonus: Make These Prompts Work Harder
·
Add
audience details: The more you
specify who your ads target, the better ChatGPT writes.
·
Include
tone direction: Want friendly,
formal, urgent? Tell it.
·
Iterate
& refine: Generate multiple
versions, then pick the best and improve.
·
Use real
campaign data: Adjust prompts
based on what performs well.
·
Keep
mobile in mind: Over 70% of
paid search clicks come from mobile users (Statista). Short, punchy copy wins.
Why These Prompts Work
Every prompt hits a
core PPC ad element that impacts results:
·
Headlines
catch eyes
·
CTAs drive
clicks
·
Descriptions
sell benefits and trust
·
Variations
improve performance
·
Objection
handling removes barriers
When you combine all
five, you get copy that doesn’t just look good—it converts.
Wrapping Up
Don’t waste ad spend on
weak copy. Use these five ChatGPT prompts to write PPC ads that grab attention,
answer doubts, and push people to act. Test different versions and keep
sharpening your message based on what works.
Your campaigns will get
more clicks. Your conversions will rise. And your ROI will improve.
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