If you’ve already done your keyword research, adding
video will multiply your reach by giving your audience engaging content that
complements your keywords and helps rank better.
Why Video Content Is a
Game-Changer
Videos combine visuals, sound, and storytelling — making
your message easy to understand and remember. That’s why:
·
People spend more time on pages with videos.
·
Video viewers are more likely to buy.
·
Social posts with videos get more shares and
comments.
For example, Facebook reports video posts have 135% more organic reach than photos. That’s a huge boost for your marketing efforts.
Types of Video Content That
Deliver Results
You don’t need a Hollywood setup. Here are the most
effective video types for digital marketing:
1. Explainer Videos
Quick, clear videos that show what your product or service
does and how it helps solve problems. These are great for first impressions.
Example: A time-management
app might create a 2-minute video showing how users can plan their day
effortlessly.
2. Product Demos
Show your product in action to build trust and reduce
purchase doubts.
Example: A kitchen gadget
seller demonstrates how to use a new vegetable slicer step-by-step.
3. Customer Testimonials
Real customers talking about their positive experiences
add authenticity and boost confidence.
Example: Ask happy clients to
record short clips on their phones sharing their story.
4. Behind-the-Scenes
Let people see your business personality — your team,
your workspace, or your product creation process.
Example: A local bakery films
how their signature bread is made every morning.
5. Educational Content
Teach your audience something useful related to your
industry. This positions you as an expert and keeps people coming back.
Example: A personal trainer
shares 3 simple exercises for beginners.
If you want to dig deeper into creating a strong social
media plan to share these videos, my post on How to Create a Social MediaContent Plan That Actually Gets Results has detailed strategies.
Creating Video Content on a
Budget
You don’t need expensive equipment. Here’s how to get
started with minimal cost:
Use Your Smartphone
Modern phones can shoot excellent video. Find a quiet,
well-lit spot and record short clips.
Free Editing Tools
·
InShot or CapCut:
Great mobile apps for easy editing.
·
OpenShot or ShotCut: Free desktop editors with more features.
Plan Your Content
Write a simple script or bullet points to stay on track.
Keep videos between 1-3 minutes for maximum impact.
Creating your video content is also a chance to revisit
your audience insights from analytics.
Where to Share Your Videos
for Maximum Reach
Putting your videos in the right places makes all the
difference.
·
Website & Blog:
Embed videos on product pages or posts to boost engagement.
·
Social Media:
Facebook, Instagram, LinkedIn, TikTok, and YouTube are perfect for videos.
Match the style to the platform.
·
Email Marketing:
Include video thumbnails linking to your videos in newsletters to increase
clicks.
Including video in your emails works especially well with a strong email marketing strategy — combining the two can really boost your campaign’s performance.
Measuring Your Video Success
Track these key metrics to see what’s working:
·
Views: How many watched
your videos?
·
Engagement:
Likes, comments, and shares show interest.
·
Click-through Rate (CTR): Are
viewers clicking your calls to action?
·
Conversions: Is
video helping you get more sales or leads?
Use built-in analytics from YouTube, Facebook, Instagram,
and Google Analytics to gather this data. Understanding your metrics is essential — using data helps you make smarter decisions.
Case in Point: Boosting
Sales with Video at Brew Haven
Let’s see how Brew Haven, a neighborhood coffee
shop, used video to grow their business.
Step 1: Set Clear Goals
Brew Haven wants to increase customer visits and promote their new seasonal
drinks.
Step 2: Plan Your Videos
·
Drink Tutorials:
Show how to make popular drinks like their signature latte.
·
Customer Stories:
Regulars share what makes Brew Haven their favorite spot.
·
Barista Spotlight:
Introduce baristas and their favorite coffee moments.
Step 3: Produce the Videos
Using a smartphone, Brew Haven films drink tutorials behind the counter with
upbeat music and captions.
Customers record short clips sharing their favorite drinks.
They film baristas talking about their coffee journey with a warm, casual vibe.
Step 4: Share Smartly
·
Drink tutorial videos are posted on the
website and YouTube channel.
·
Customer stories go on Instagram and
Facebook.
·
Barista spotlight videos are included in the
monthly newsletter.
Step 5: Monitor Performance
Brew Haven tracks:
·
Video views and shares on social media
(increasing steadily).
·
Sales of featured drinks after video posts
(notably higher).
·
New customer visits mentioning the videos
(more frequent).
Step 6: Improve Based on Data
Since drink tutorials get the most engagement, Brew Haven starts weekly
“how-to” videos and invites customers to suggest drinks to feature.
Quick Tips for Video
Marketing Success
·
Keep videos focused and short — 1 to 3
minutes works best.
·
Use captions or subtitles since many watch
videos muted.
·
Include clear calls to action, like
“Subscribe,” “Shop Now,” or “Learn More.”
·
Be authentic and show real people.
·
Test different formats and platforms to see
what your audience loves.
Wrapping Up
Video content is a powerful way to connect with your
audience, explain your products, and build trust — all in a format that’s easy
to watch and share. With your smartphone and free tools, you can start creating
videos that get real marketing results.